Chewing Gum Package by Scott Lucas

Scott Lucas Presents The Wrigley Orbit Chewing Gum Package

Scott Lucas, the thinktank behind the highlighted design Chewing Gum Package by Scott Lucas explains, Interbrand’s design innovation has changed the game for the gum category. Rather than a pack of gum, Orbit consumers now carry a stylish accessory in their purse or pocket—an accessory that creates badge and talk value for the brand. Interbrand brought to life the idea of transformation through a cutting-edge printed overwrap, which leverages Orbit’s iconic “O” as a window to the inner envelope. Peeking through the window is any one of 30 unique patterns designed to bring Orbit’s retro-forward fashion aesthetic to life..

Chewing Gum Package by Scott Lucas Images:

VIA: http://competition.adesignaward.com/design.php?ID=23248

End of the article, click here to go back to previous page, or alternatively go back to Distinguished Designer homepage.

Design Events Calendar
Copyright © 2010 - 2017 Distinguished Designer - distinguished-designer.com - All Articles